Imagine sending one message and reaching hundreds or even thousands of interested customers within minutes. Now imagine that most of those people actually open your message. That is the power of WhatsApp Marketing.
Unlike email, where many messages stay unread, WhatsApp messages often receive much higher open rates because people check the app several times a day. As a result, businesses can connect with customers quickly and build stronger relationships.
However, successful WhatsApp Marketing is not about sending random promotional messages. Instead, it focuses on delivering helpful information, answering customer questions, and creating meaningful conversations.
In this guide, you will learn everything you need to know, from setting up WhatsApp Business to creating campaigns that generate more leads and sales.
Whether you own a small business, an online store, or a large company, this guide will help you use WhatsApp Marketing effectively.
What Is WhatsApp Marketing?
WhatsApp Marketing is the process of promoting products, services, or your brand through WhatsApp. Businesses use the platform to communicate with customers, share updates, answer questions, provide support, and increase sales.
Instead of relying only on social media or email, companies can have direct conversations with customers. This personal approach helps build trust and improves customer satisfaction.
Businesses commonly use WhatsApp to:
- Share product updates
- Send promotional offers
- Notify customers about orders
- Answer customer questions
- Collect feedback
- Generate new leads
- Schedule appointments
- Send payment reminders
- Offer customer support
- Build long-term customer relationships
When used correctly, WhatsApp becomes much more than a messaging app. It becomes a complete marketing and customer communication channel.
Why WhatsApp Marketing Matters in 2026?
Digital marketing continues to evolve every year. Although new platforms appear regularly, WhatsApp remains one of the most trusted communication tools worldwide.
People already use WhatsApp every day to communicate with family, friends, and colleagues. Therefore, businesses can naturally become part of those conversations when they provide genuine value.
Here are a few reasons why businesses choose WhatsApp Marketing.
Higher Open Rates
Many marketing emails remain unopened. On the other hand, WhatsApp messages are usually seen within minutes. This allows businesses to deliver important information much faster.
Direct Customer Communication
Unlike social media, where algorithms control visibility, WhatsApp allows direct communication. Customers receive messages instantly, making conversations faster and more personal.
Better Customer Engagement
Customers can ask questions immediately. Likewise, businesses can respond in real time. This creates a better customer experience and increases trust.
Improved Customer Support
Customers no longer need to wait for email replies. Instead, they can receive instant assistance through chat. Quick responses often lead to happier customers.
Cost-Effective Marketing
Small businesses often have limited budgets. Fortunately, WhatsApp Marketing requires very little investment compared to paid advertising. Even startups can begin with the free WhatsApp Business app.
Benefits of WhatsApp Marketing
Businesses of every size can benefit from WhatsApp Marketing. Let’s explore the biggest advantages.
1. Builds Customer Trust
People prefer buying from businesses they trust. Regular communication helps customers feel connected to your brand. Instead of receiving sales messages every day, they receive useful information that solves their problems. As trust grows, sales often increase as well.
2. Generates High-Quality Leads
Visitors who contact your business through WhatsApp usually have genuine interest. Because of this, these leads often convert better than cold audiences.
3. Increases Sales
Businesses can recommend products based on customer interests. For example, if someone purchased running shoes last month, you can inform them about new sports accessories. This personalized approach improves conversion rates.
4. Provides Faster Customer Service
Customers appreciate quick answers. Whether they have questions about shipping, pricing, or availability, WhatsApp allows businesses to respond immediately. Satisfied customers often become repeat buyers.
5. Encourages Repeat Purchases
Keeping existing customers is usually easier than finding new ones. Therefore, businesses use WhatsApp to:
- Share exclusive offers
- Announce new arrivals
- Send loyalty rewards
- Recommend related products
This keeps customers engaged with the brand.
6. Supports Rich Media
Unlike traditional SMS, WhatsApp supports various content formats. Businesses can send:
- Images
- Videos
- PDFs
- Product catalogs
- Voice notes
- Documents
- Location sharing
- Contact cards
- Interactive buttons (via the Business Platform)
Rich content makes marketing messages more attractive and easier to understand.
WhatsApp Business vs Personal WhatsApp
Many beginners wonder whether they should use their personal account. The answer is simple.
If you run a business, use WhatsApp Business.
| Feature | Personal WhatsApp | WhatsApp Business |
| Business Profile | ❌ | ✅ |
| Product Catalog | ❌ | ✅ |
| Greeting Messages | ❌ | ✅ |
| Quick Replies | ❌ | ✅ |
| Away Messages | ❌ | ✅ |
| Labels | ❌ | ✅ |
| Business Hours | ❌ | ✅ |
| Auto Responses | ❌ | ✅ |
The business version includes several tools that help companies communicate professionally.
Who Should Use WhatsApp Marketing?
Almost every business can benefit. For example:
- Local businesses
- Restaurants
- Doctors and clinics
- Real estate agencies
- Digital marketing agencies
- Educational institutions
- Fitness centers
- Online stores
- Beauty salons
- Travel agencies
- Insurance companies
- Freelancers
- Consultants
- Software companies
Even service-based businesses can use WhatsApp to answer inquiries, book appointments, and send quotations.
Real-Life Example
A small bakery started using WhatsApp Business to notify customers about fresh products every morning. Instead of spending heavily on advertisements, they built a customer list with permission. Each day, they shared attractive photos of newly baked cakes, bread, and cookies. Within three months:
- Daily customer visits increased.
- Repeat purchases improved.
- Online orders grew steadily.
- Customer engagement became much stronger.
The bakery did not rely on aggressive promotions. Instead, it shared useful updates at the right time, which kept customers interested without overwhelming them.
Common Myths About WhatsApp Marketing
Many businesses hesitate to start because of common misconceptions.
Myth 1: It is only for large companies.
Reality: Small businesses often see excellent results because they can communicate personally with customers.
Myth 2: Sending more messages always means more sales.
Reality: Too many messages can annoy customers. Quality and relevance matter more than quantity.
Myth 3: WhatsApp Marketing is free forever.
Reality: The WhatsApp Business app is free, but advanced automation and the WhatsApp Business Platform (API) may involve costs depending on the provider and usage.
Myth 4: It replaces all other marketing channels.
Reality: WhatsApp works best alongside SEO, email marketing, social media, and paid advertising as part of a broader digital marketing strategy.
Download and Install WhatsApp Business
If you are using your personal WhatsApp account for business, it is time to switch to WhatsApp Business. The app is free and includes features designed specifically for businesses.
Follow these steps:
- Download WhatsApp Business from the Google Play Store or Apple App Store.
- Register your business phone number.
- Verify the number using the OTP.
- Allow the required permissions.
- Complete your business profile.
If possible, use a dedicated business phone number. This keeps personal and business conversations separate.
Create a Professional Business Profile
Your business profile is often the first thing customers notice. A complete profile builds confidence and helps people understand what your business offers.
Add the following information:
- Business name
- Logo or profile picture
- Business category
- Description
- Business address
- Website
- Email address
- Business hours
Example
Business Name: Ads N SEO Digital Marketing
Category: Digital Marketing Agency
Description:
“We help businesses grow with SEO, PPC, content marketing, social media marketing, and website development.”
Keep the description short, clear, and customer-focused.
Choose the Right Profile Picture
Your profile photo represents your brand. For most businesses, the best option is your company logo.
Make sure the image is:
- High quality
- Square
- Easy to recognize
- Consistent with your website and social media profiles
Avoid blurry or cropped images.
Write an Effective Business Description
A good description tells customers what you do and why they should contact you.
Poor Example
“We provide many services.”
Better Example
“We help small and growing businesses increase traffic, generate quality leads, and improve online sales with result-driven digital marketing services.”
Notice how the second example clearly explains the value offered.
Add Your Website
Always include your website link. Many customers visit a website before making a purchase. A website also increases your business credibility. For example, your profile may include:
- Website
- Portfolio
- Booking page
- Online store
This makes it easier for customers to learn more about your business.
Set Your Business Hours
Customers appreciate knowing when they can expect a reply. Clearly display your working hours.
Example:
Monday–Friday: 9:00 AM – 6:00 PM
Saturday: 10:00 AM – 2:00 PM
Sunday: Closed
Even if you use automated replies, accurate business hours help manage customer expectations.
Create Greeting Messages
Greeting messages welcome new customers automatically. These messages save time while creating a friendly first impression.
Example Greeting Message
Hello! 👋 Welcome to Ads N SEO.
Thank you for contacting us.
We help businesses grow through SEO, Google Ads, website development, and digital marketing.
Our team will respond shortly.
Keep greeting messages warm and professional.
Set Away Messages
Customers may contact you outside business hours. Away messages let them know when they can expect a response.
Example
Hi!
Thank you for your message.
Our office is currently closed.
We will respond during our business hours.
Thank you for your patience.
This simple message reassures customers that they have been heard.
Use Quick Replies
Many businesses answer the same questions repeatedly.
Quick Replies allow you to save common responses.
Frequently Asked Questions
- What are your business hours?
- How much does your service cost?
- Where is your office located?
- Do you provide online consultations?
- How long does delivery take?
Instead of typing the same answer every time, you can send a saved reply in seconds.
This improves response time and customer satisfaction.
Organize Customers with Labels
As your customer base grows, conversations can become difficult to manage. Labels help you organize contacts.
For example:
- New Lead
- Existing Customer
- Payment Pending
- Order Confirmed
- Follow-Up Required
- VIP Customer
- Completed Project
This organization makes it easier to send relevant updates and follow up efficiently.
Create a Product Catalog
One of the best features of WhatsApp Business is the product catalog. Instead of sending multiple images individually, you can showcase your products or services in one place.
Include:
- Product name
- Price (optional)
- Description
- Images
- Product link
Example
SEO Audit
- Complete website SEO analysis
- Technical audit
- Keyword research
- Competitor analysis
Customers can browse your offerings without leaving WhatsApp.
Build an Opt-In Contact List
One of the most important rules in WhatsApp Marketing is to message only people who have agreed to receive updates. This is called an opt-in.
Never purchase contact lists or add people without permission. Unwanted messages can lead to complaints, blocks, and reduced trust.
Good ways to collect opt-ins:
- Website contact forms
- Newsletter sign-ups
- Lead magnets (eBooks, checklists, templates)
- QR codes in your store
- Social media campaigns
- Event registrations
- Customer support interactions (with clear consent)
- Checkout pages
Always explain what type of messages customers will receive.
Example:
“Receive exclusive offers, helpful tips, and product updates on WhatsApp. You can unsubscribe at any time.”
Being transparent increases trust and keeps your audience engaged.
Segment Your Audience
Not every customer has the same interests. Instead of sending one message to everyone, group your audience based on their needs.
You can segment contacts by:
- New prospects
- Existing customers
- Repeat buyers
- Location
- Product interest
- Purchase history
- Industry
- Service type
For example:
An online clothing store can send:
- Men’s fashion updates to customers interested in men’s wear.
- Women’s collections to customers who previously purchased women’s apparel.
This targeted approach improves engagement and reduces irrelevant messages.
Optimize Your Click-to-Chat Link
A Click-to-Chat link lets people start a conversation with your business without saving your phone number.
You can place this link on:
- Your website
- Landing pages
- Email signature
- Facebook page
- Instagram bio
- Google Business Profile
- QR codes
- Digital advertisements
A clear call-to-action such as “Chat with Us on WhatsApp” encourages more inquiries and leads.
Common Setup Mistakes to Avoid
Many businesses make simple mistakes during setup that affect customer trust.
Avoid these common errors:
- Using a personal profile photo instead of a business logo.
- Leaving the business description empty.
- Forgetting to add business hours.
- Not including a website or contact email.
- Sending messages without customer consent.
- Ignoring customer inquiries for long periods.
- Failing to organize contacts with labels.
- Keeping greeting and away messages disabled.
A professional setup creates a positive first impression and makes it easier to manage conversations as your business grows.
Create a WhatsApp Marketing Strategy
Before sending your first message, define your marketing goals.
Ask yourself:
- Do you want to generate leads?
- Increase sales?
- Improve customer support?
- Get repeat customers?
- Promote a new product?
- Increase website traffic?
- Book more appointments?
Having a clear objective helps you create focused campaigns and measure success.
Understand Your Target Audience
Not every customer wants the same information.
Spend time understanding:
- Age group
- Interests
- Buying habits
- Problems they want to solve
- Budget
- Location
When you know your audience, your messages become more relevant and engaging.
Example
A digital marketing agency may send:
- SEO tips to website owners.
- PPC offers to e-commerce businesses.
- Social media ideas to local businesses.
Each audience receives content that matches their needs.
Follow the 80/20 Rule
One of the biggest mistakes in WhatsApp Marketing is sending only sales messages.
Instead, follow the 80/20 rule:
- 80% Helpful and educational content.
- 20% Promotional content.
Helpful Content Ideas
- Industry tips
- How-to guides
- Product tutorials
- Customer success stories
- Frequently asked questions
- Maintenance reminders
- Free resources
- Checklists
Promotional Content
- Discounts
- Limited-time offers
- Product launches
- Seasonal sales
- Free consultations
This balance keeps customers interested without overwhelming them.
Write Messages That People Want to Read
People open WhatsApp expecting quick and clear conversations. Long paragraphs can feel overwhelming.
Instead:
- Write short sentences.
- Use simple words.
- Focus on one message at a time.
- Include a clear call to action.
Poor Example
Dear customer, we are pleased to inform you that our organization has introduced several new services, and we would appreciate it if you could review all of them.
Better Example
Hi 👋
We have launched three new SEO services to help your website rank higher.
Would you like a free website audit?
Reply YES to get started.
The second message is easier to read and encourages a response.
Personalize Every Message
Customers enjoy receiving messages that feel personal.
Whenever possible, include:
- Customer name
- Previous purchase
- Location
- Interests
- Special occasions
Example
Hi Rahul,
Your annual website SEO audit is due this month.
Would you like us to schedule it this week?
Personalization makes customers feel valued and increases engagement.
Use High-Quality Images and Videos
Visual content grabs attention faster than plain text.
Use:
- Product photos
- Short videos
- Before-and-after images
- Infographics
- Customer testimonials
- Service demonstrations
Keep images clear and professional.
Avoid sending too many media files in a single message.
Make Use of WhatsApp Broadcast Lists
Broadcast Lists allow you to send one message to multiple contacts individually.
Customers receive the message as a private chat instead of a group conversation.
Benefits
- Saves time.
- Maintains customer privacy.
- Feels more personal.
- Increases engagement.
Remember that recipients generally need to have your number saved in their contacts to receive broadcast messages.
Avoid WhatsApp Groups for Marketing
Although groups are useful for communities and training sessions, they are not ideal for promotional campaigns.
Large groups often create:
- Too many notifications.
- Unrelated conversations.
- Customer frustration.
- Reduced message visibility.
Use Broadcast Lists for announcements and Groups only when interaction among members is the goal.
Share Customer Success Stories
People trust real experiences more than advertisements.
With the customer’s permission, share:
- Reviews
- Testimonials
- Case studies
- Before-and-after results
Example
A local salon shared a customer’s hair transformation with a short testimonial.
As a result, several new customers booked appointments after seeing the success story.
Real examples build credibility and encourage action.
Create Limited-Time Offers
Urgency encourages customers to act sooner.
Examples include:
- Weekend discounts
- Festival offers
- Flash sales
- Limited seats
- Early-bird pricing
Example
🎉 Weekend Special
Get 20% off on all SEO packages.
Offer ends Sunday at 10 PM.
Book today.
Use urgency honestly. Never create fake deadlines or misleading offers.
Run Click-to-WhatsApp Ads
Businesses using Facebook and Instagram can create ads that open a WhatsApp conversation instead of sending visitors to a website.
Benefits include:
- Faster communication
- Better lead generation
- Immediate customer support
- Higher conversion opportunities
This approach works well for:
- Real estate
- Clinics
- Educational institutes
- Restaurants
- Local services
- Digital marketing agencies
Use Automation Wisely
Automation saves time while maintaining consistent communication.
Examples include:
- Welcome messages
- Appointment confirmations
- Order updates
- Payment reminders
- Delivery notifications
- Follow-up messages
Automation should support customer service, not replace genuine conversations.
Customers still expect human assistance when they need detailed help.
Choose the Best Time to Send Messages
Timing affects engagement.
Although every audience is different, these general guidelines often work well:
| Business Type | Recommended Time |
| Retail | 10 AM–12 PM |
| Restaurants | 11 AM–1 PM |
| B2B Services | 9 AM–11 AM |
| Online Stores | 5 PM–8 PM |
| Education | 4 PM–7 PM |
Test different times and monitor your results to find what works best for your audience.
Keep a Consistent Schedule
Avoid sending messages every day unless customers expect frequent updates.
For many businesses, a balanced schedule is:
- One helpful message each week.
- One promotional message every two weeks.
- Important service or order updates as needed.
Consistency helps you stay visible without becoming intrusive.
Measure Your Campaign Performance
Every campaign should be reviewed to understand what is working.
Track metrics such as:
- Messages delivered
- Read rate (where available through your tools)
- Customer replies
- Clicks on links
- Leads generated
- Sales
- Appointments booked
- Customer feedback
- Unsubscribes or blocks
Reviewing these metrics helps you improve future campaigns.
Case Study: Local Fitness Center
A neighborhood fitness center wanted more memberships but had a limited advertising budget. Instead of relying only on social media, the owner built an opt-in WhatsApp contact list from people who visited the gym and website.
The center shared:
- Weekly fitness tips
- Healthy recipes
- Workout videos
- Member success stories
- Monthly membership offers
Within four months, they noticed:
- More inquiries about membership.
- Increased class attendance.
- Better member retention.
- Higher referrals from existing customers.
The focus on useful content helped build trust, and promotional offers became more effective because customers already valued the messages.
WhatsApp Marketing Best Practices
Follow these best practices to maintain customer trust:
- Always get customer consent before sending marketing messages.
- Write short, easy-to-read messages.
- Personalize communication whenever possible.
- Respond to customer questions promptly.
- Use clear and relevant images.
- Share valuable content regularly.
- Include one clear call to action in each message.
- Segment your audience for better targeting.
- Test different message formats and sending times.
- Monitor campaign performance and refine your strategy.
Common Mistakes to Avoid
Even experienced marketers can make mistakes.
Avoid these common issues:
- Sending messages without permission.
- Messaging customers too frequently.
- Using misleading or clickbait offers.
- Ignoring customer replies.
- Sending long blocks of text.
- Forgetting to personalize messages.
- Promoting products without providing value.
- Failing to track campaign results.
- Using poor-quality images or videos.
Avoiding these mistakes helps protect your brand reputation and improves long-term customer relationships.
Advanced WhatsApp Marketing Strategies
- Automate Customer Journeys
Customers often follow a similar path before making a purchase.
For example:
- They discover your business.
- They ask questions.
- They compare your services.
- They request pricing.
- They make a purchase.
- They need after-sales support.
You can automate parts of this journey by sending timely messages.
Example Workflow
Day 1: Welcome message
Day 2: Free guide or useful tips
Day 4: Customer success story
Day 6: Frequently asked questions
Day 8: Limited-time offer
This sequence keeps customers engaged without overwhelming them.
- Recover Lost Sales
Many customers leave without completing a purchase.
A friendly reminder can encourage them to return.
Example
Hi Sarah,
We noticed you were interested in our SEO package.
If you have any questions, we’re here to help.
This week, you can also enjoy a free SEO consultation.
Book your session today.
This approach is more helpful than pushy.
- Request Customer Reviews
Positive reviews build trust.
After completing a service or delivering a product, politely ask customers to share their feedback.
Example
Thank you for choosing our services.
We hope you had a great experience.
Would you mind sharing a quick review?
Your feedback helps us improve and helps other customers make informed decisions.
Keep the request simple and easy to answer.
- Re-Engage Inactive Customers
Some customers stop responding over time.
Instead of removing them immediately, send a friendly check-in message.
Example
Hello!
It’s been a while since we last connected.
We’ve added several new services that may interest you.
Would you like to learn more?
If there is no response after a few attempts, stop sending promotional messages to respect their preferences.
- Integrate WhatsApp with Your Marketing Channels
WhatsApp works best when combined with other digital marketing efforts.
You can connect it with:
- Your website
- SEO landing pages
- Email marketing
- Social media campaigns
- Google Ads
- Facebook Ads
- Instagram Ads
- CRM software
- Customer support systems
For example, a visitor who finds your website through Google Search can click a “Chat on WhatsApp” button to ask questions before making a purchase.
This creates a smooth customer journey.
WhatsApp Business Platform (API)
As your business grows, you may need features beyond the free WhatsApp Business app.
The WhatsApp Business Platform (API) is designed for medium and large businesses that manage many customer conversations.
It allows businesses to:
- Handle conversations at scale.
- Connect with CRM systems.
- Automate customer support.
- Use chatbots for common questions.
- Manage conversations across multiple team members.
- Send approved template messages where applicable.
The API is especially useful for organizations with high message volumes or larger support teams.
Helpful WhatsApp Marketing Tools
The right tools can improve efficiency and customer experience.
Consider using:
- WhatsApp Business for small businesses.
- CRM software to organize customer data.
- Chatbots to answer common questions.
- URL shorteners to create cleaner links.
- Analytics tools to monitor campaign performance.
- Scheduling tools to plan message delivery where supported.
Choose tools that match your business size and marketing goals.
WhatsApp Marketing Metrics to Track
Measuring performance helps you improve future campaigns.
Monitor these key metrics regularly.
| Metric | Why It Matters |
| Customer Replies | Shows how engaging your messages are. |
| Link Clicks | Indicates interest in your offers. |
| Leads Generated | Measures campaign effectiveness. |
| Conversion Rate | Shows how many leads become customers. |
| Sales Revenue | Measures business growth. |
| Customer Retention | Tracks repeat customers. |
| Response Time | Reflects customer service quality. |
| Customer Satisfaction | Helps improve overall experience. |
Review these metrics every month and adjust your strategy based on the results.
WhatsApp Marketing Checklist
Before launching a campaign, make sure you can answer Yes to these questions.
- Do you have customer permission to send messages?
- Is your business profile complete?
- Have you segmented your audience?
- Does your message provide value?
- Is your message short and easy to read?
- Have you added one clear call-to-action?
- Are your links working correctly?
- Did you proofread the message?
- Have you selected the right audience?
- Do you have a plan to respond quickly to replies?
A simple checklist can prevent common mistakes and improve campaign performance.
Frequently Asked Questions
1.Is WhatsApp Marketing legal?
Yes. However, you should always obtain customer consent before sending promotional messages. Following local privacy laws and platform policies helps protect your business and maintain customer trust.
2. Is WhatsApp Marketing free?
The WhatsApp Business app is free to use.
However, advanced features available through the WhatsApp Business Platform (API) and third-party providers may involve costs.
3. Can small businesses use WhatsApp Marketing?
Absolutely.
Small businesses often benefit the most because WhatsApp allows them to build personal relationships with customers without a large marketing budget.
4. How often should I send WhatsApp marketing messages?
There is no universal rule.
Send messages only when you have something valuable to share. For many businesses, one helpful update each week and occasional promotional messages work well.
Always monitor customer feedback and engagement.
5.Can I send bulk messages?
Yes, but only to customers who have opted in to receive updates. Use approved methods such as Broadcast Lists or the WhatsApp Business Platform where appropriate, and avoid sending unsolicited messages.
6.What type of content performs best?
Content that solves customer problems usually performs well.
Examples include:
- Educational tips
- Product tutorials
- Customer success stories
- Exclusive offers
- New product announcements
- Helpful videos
- Frequently asked questions
7.How can I get more customers on WhatsApp?
You can grow your contact list by:
- Adding a WhatsApp button to your website.
- Sharing your Click-to-Chat link on social media.
- Using QR codes in your store or marketing materials.
- Offering free resources in exchange for an opt-in.
- Running Click-to-WhatsApp ads.
- Inviting existing customers to subscribe to updates.
Final Thoughts
WhatsApp Marketing is one of the most effective ways to build strong customer relationships. It allows businesses to communicate directly, answer questions quickly, and deliver timely updates that customers appreciate.
Success does not come from sending the highest number of messages. It comes from understanding your audience, respecting their preferences, and providing useful information consistently.
Start with a professional WhatsApp Business profile, collect customer consent, organize your contacts, and create messages that educate, solve problems, and encourage action. As your business grows, review your results regularly and refine your strategy based on what your audience responds to best.
When combined with SEO, content marketing, email marketing, and social media, WhatsApp Marketing becomes a valuable part of a complete digital marketing strategy.
Ready to Grow Your Business with WhatsApp Marketing?
Whether you’re a startup, a local business, or an established company, a well-planned WhatsApp Marketing strategy can help you connect with customers and drive measurable growth.
At AdsnSEO, we help businesses create integrated digital marketing strategies that combine SEO, content marketing, social media, paid advertising, and WhatsApp Marketing to attract more leads and increase conversions.
Get in touch today for a customized digital marketing strategy and discover how WhatsApp can become a powerful channel for growing your business.